How lighting affect colors of the products?

Since we see colors when the light travels into the eye, lighting is the main factor which can change visible colors. Here are some examples of the same product, but different conditions:

We all know that lighting plays a huge role in how we see colors. Since colors are essentially how light hits our eyes, changing the lighting can completely alter our perception of a product. Check out these examples of the same product under different lighting conditions to see how dramatically the colors can change!